The drinks look good: vibrant reds and greens; fresh mint and crushed ice bursting from the glass; petals; a rim of salt. The drinks taste good, too. But there is something missing. The soporific burn of alcohol. As anyone coming to the Redemption bar in east London is warned on arrival, these drinks are dry. Redemption is one of the first in the wave of alcohol free bars. Although if you didn’t get the warning, you could work it out from the names of the cocktails (“mocktails”). Here’s a “mock-jito” – muddled fresh mint and lime – or a “coco-rita”, based on coconut water.
Redemption is the brainchild of Catherine Salway, the former group brand director of Virgin Media, who left two years ago “to pursue my own idea – something that was disruptive and socially conscious”. She hit upon an alcohol free bar when she was meeting a friend with “a bit of a drink problem” and couldn’t think where to go. “There are coffee shops and juice bars but there wasn’t anywhere that felt like you could have a proper night out.”
Salway is not the first to start in alcohol free bars. In Liverpool, the Brink opened in 2011, as a social enterprise to help those recovering from alcohol addiction. The past year has seen turnover rise by 50%, says its manager, Jacquie Johnston-Lynch, who describes her customer base as “50% recovery community, 50% a combination of Joe and Josephine Bloggs who come in because they love the food – students, grannies out for lunch, business people, musos.”
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